Conexus Credit Union Enhances Job Candidate Experience with UltiPro for Higher-Quality Hires, Recruiting Efficiencies
Date: June 1, 2016 2:00 PM EDT
Ultimate Software (Nasdaq: ULTI), a leading provider of human capital management (HCM) solutions in the cloud, announced today that Conexus Credit Union, the largest credit union in Saskatchewan, Canada, has unified its HR, recruitment, and talent management using Ultimate’s comprehensive cloud solution, UltiPro®.
Headquartered in Regina, Saskatchewan, Conexus Credit Union provides a complete range of financial solutions, including banking, loan and mortgage services, and financial planning and investment services.
Prior to going live on UltiPro, the HR team at Conexus found they were losing good candidates during the application process due to confusion and the required repetitive tasks. Applicants for an open position had to enter the same information multiple times, and applicants logging onto Conexus' homepage were transferred to other sites that did not have the credit union's branding. Previous applicants had to start from scratch and fill out the same personal information again. Moreover, applicants were frequently unsure if their application had gone through correctly, as there were no notifications informing them that the process was completed.
"Many candidates simply stopped the process," said Janice Nistor, manager of organizational development at Conexus. "We wondered how many candidates we were missing out on because they became too frustrated."
As part of its effort to address these talent acquisition challenges, Conexus researched what happened when job candidates become highly aggravated with the application process. "The research revealed that 80% to 85% of candidates who encounter difficulties disengage from the process," said Nistor. "People expect to have the ability to apply for opportunities with a few clicks, and our process wasn't allowing for that."
According to Nistor, UltiPro has made the candidate experience during the application process a priority. With UltiPro, candidates can now use any kind of desktop or mobile technology to apply for a position, and the entire process takes just a few clicks. Applicants' information is stored within the system and there is no need to re-enter data.
"Our goal is to create a world-class experience so that, even in situations where we decline a candidate, they are so engaged in the process they may still want an opportunity to work at Conexus in the future," said Nistor. "UltiPro is making this possible."
UltiPro also helps ensure that Conexus presents a cohesive image of the brand with every interaction, affirming its value proposition throughout the process. "We have the freedom to customize the posting language to align with our culture and tagline, ensuring a consistent visual identity," said Nistor. "As recruiting becomes more like marketing, companies need to embrace the idea of a strong talent brand, which has been shown to reduce cost per hire by over 50% and lower turnover by 28%."
Conexus is no longer losing valuable candidates to a frustrating recruitment process. "Last year, we posted a position in one of our centers and received 12 applicants," said Nistor. "One year later, we posted this same position with UltiPro and received 37 applicants."
The time it takes Conexus' talent acquisition team to review applications has been reduced as well. A process that used to take 25 minutes is completed in less than 10, a time savings of 150% per applicant. Best of all, said Nistor, "We have found an increase in the quality of candidates since implementing UltiPro's recruiting feature."
"In today's highly competitive recruitment environment, many organizations like Conexus Credit Union have learned the value of a recruiting solution in the cloud that puts the candidate experience front and center," said Greg Swick, chief sales officer at Ultimate. "We are pleased that Conexus is attracting higher-quality candidates, while lowering the administrative time and expense to recruit these individuals."
About Ultimate Software
Ultimate is a leading provider of cloud-based human capital management (HCM) solutions, with more than 25 million people records in the cloud. Ultimate’s award-winning UltiPro delivers HR, payroll, talent, and time and labor management solutions that connect people with the information they need to work more effectively. Founded in 1990, the company is headquartered in Weston, Florida, and employs more than 3,000 professionals. In 2016, Fortune ranked Ultimate #1 on its list of 10 Best Large Workplaces in Technology and #15 on Fortune’s 100 Best Companies to Work For list, the fifth consecutive year to be ranked in the top 25. In 2015, Ultimate was recognized by Fortune as one of the 100 Fastest-Growing Companies; ranked #7 on Forbes magazine’s list of the 100 Most Innovative Growth Companies; named among InformationWeek’s Elite 100, honoring innovation in business technology; and recognized as a “Leader” in Nucleus Research’s HCM Technology Value Matrix. Ultimate has approximately 3,200 customers with employees in 160 countries, including Bloomin’ Brands, Culligan International, Feeding America, Major League Baseball, Pep Boys, SUBWAY, Texas Roadhouse, and Yamaha Corporation of America. More information on Ultimate’s products and services for people management can be found at www.ultimatesoftware.com.
UltiPro is a registered trademark of The Ultimate Software Group, Inc. All other trademarks referenced are the property of their respective owners.
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